The eMarketing Advantage

Premier Internet Presence

By listing your property with Coldwell Banker, as your marketing consultant I will ensure that multiple photos of your home are placed on our award-winning real estate Websites.  Our exclusive LeadRouter™ system will notify me as your marketing consultant of online inquiries via cell phone within seconds.

  • Detailed information about more than 70,000 homes for sale through the North Texas Multiple Listing Service
  • Coldwell Banker Previews International® luxury homes search
  • Multiple photos, school and neighborhood information, homebuying tips, financing information, virtual tours and open house search
  • Property searches in 14 different languages
  • Smart phone wireless-friendly interface
  • Average of 17 million hits each month with an average of 8 pages viewed per session
  • Open houses displayed on for additional online exposure
  • Among the most highly rated and visited real estate sites
  • More than 2 million potential buyers visiting in the last 12 months*
  • Descriptive text and homebuyer information
  • Unique search tools alert buyers of new listing¹s
  • National and international buyer exposure

*Based on Web Trend data from Coldwell Banker Residential Brokerage Real Estate LLC


Making Your Home Easier to Find Online

Coldwell Banker’s size and resources allow your home to be advertised through strategic online alliances, including some of the world’s most visited Websites.®

Coldwell Banker has an unprecedented alliance with®, the Internet’s # real estate site. *  Properties are viewed on major Web portals like MSN®, and more.

Google Maps™

Google leads the search engine industry with over 66.8% of searches performed worldwide – more than all other search engines combined. **

Yahoo! Real Estate

Yahoo! ranks as the world’s #1 Web portal and as the second most-trafficked real estate Website. ***


Trulia was awarded the Webby Award for Real Estate in 2009.  Trulia has more than 62.3 million visitors a month.


Zillow is one of the most-trafficked Websites featuring real estate content, including homes for sale, averaging 8.3 million monthly visitors.


*Source comScore Media Metrix rankings 2010 ** Source comScore 2009 *** Source comScore 2008



Today’s online customer*:

  • The average online consumer expects a response within 15 minutes of requesting information
  • 93% of homebuyers say speed of response is very important

Our exclusive LeadRouter® technology converts online inquiries to a voice message which is routed to your marketing consultant (Peg!) or Internet response team (if Peg is unavailable) within seconds, allowing a quick response to your potential buyer.

LeadRouter® captures every online inquiry and routes it to your marketing consultant immediately.

*National Association of REALTORS® 2008 Profile of Home Buyers and Sellers

For more exciting EMarketing Advantages, click here!

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